Why I started treating my blog like a Knowledgebase
A knowledge base is like the help center for a lot of apps and websites, also sometimes called documentation. Over the last few months I’ve been writing extensively for the ConvertKit Knowledgebase as part of my full time gig.
My kb (that’s what we call it) publishing strategy is “get it out as soon as possible.” This strategy serves a strategic purpose, as our Knowledgebase is the first place customers go to find an answer to their question. The more articles on the knowledgebase, the more answers to questions.
In this way, a knowledgebase isn’t really like a traditional blog. There’s no publishing schedule or editorial calendar, just a list of topics I need to get done and up quickly.
But when I looked at my own blog, I had a similar list of topics I wanted done and published, but when I started thinking about an editorial calendar or a schedule I got overwhelmed and did nothing. I needed to shift the way I was thinking about my blog content, because it wasn’t working.
Here are the facts:
I don’t have a ton of readers.
I don’t have a ton of blog posts.
Every time I try to set up a publishing schedule I fail it.
I have a very long list of blog post ideas.
I don’t use any kind of RSS or blog post driven-strategy.
My blog post strategy is not for them to standalone, but for them to work together.
Taking all that into consideration, why couldn’t my knowledgebase strategy work for my blog?
PUBLISH AS SOON AS IT’S READY
When I had the time, I started writing based on my list of ideas. And when they were ready, I published them.
You might notice my last few posts were all about masterminds. I needed them to be complete and published, because I am in the middle of building a content hub about masterminds, as well as a mastermind email funnel. For both of these things, I need these posts published. If I published them on a traditional schedule, I would have to wait 3 weeks.
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A POST IS NEVER COMPLETE
Another great benefit of thinking about my blog like a knowledgebase: a post is never complete. For a help article, this is particularly true due to changes, feedback or new information. Very often I will publish an article, because I want the information available, and go back later to improve it.
I do the same thing here. You may notice that none of my blog posts have images. I know that sometimes my posts can be seen as “a wall of text.” I know that I should add images to improve my posts, but that’s just what they would be: an improvement. Publishing now, without images means that someone can find my post and it can help them today, instead of waiting for me to dick around in Canva for an hour and come out with something passable.
It’s kind of like Maslow’s Hierarchy of Blog Needs. Right now, there is too much information that needs to be on my blog in the first place. It’s sparse, I need the content. Once I have enough content, then I can worry about images and sharability.
One of the most significant things I do in my knowledgebase articles is I make sure the reader has all the information they need to complete their task in one article. It’s my job to provide relevant instructions, or links to instructions, even if that already exists somewhere else. Our customers are busy, and they want a complete answer to their question. They shouldn’t have to search around to find it.
I keep the same thing in mind when I’m writing here. That doesn’t mean I copy + paste whole paragraphs from other posts, but I’m ok with saying the same thing a couple times (and linking out when I do). I want my reader to get the value they need and the answer to their question right away.
BLOG LIKE A KNOWLEDGEBASE WORKS FOR ME
This strategy is something that works for me and the way that I am using my blog. Like I said, my blog is not here to just be a blog. It’s designed to supplement my emails, so I can build an email sequence based on my writing, but also not send almost 3000 words to someone’s inbox.
And I want my blog to exist in a more evergreen capacity, where the date and time of the post really don’t matter. My goal is to build a couple content hubs for various topics, and the more content I’ve already published, the more quickly I can get these up.
When it comes to conventional online business advice, I can be a bit of a contrarian. I’d be lying if I said I wasn’t tickled at the idea of doing something a little bit different. But it’s also about managing my time effectively (one of the topics I love to discuss on this blog!), and with a full time job, this is the best way I’ve found to sustain this blog.