Design tips for non-designers: Intro

If you’re like me, then a big way in which you share your plans, projects and achievements is using slides. It’s also the way in which you seek approval (and budget) for a new project: the almighty business case, in the form of slides you present to your stakeholders.
So how can you make the most of this medium to ensure your message is clear and their reaction is positive?
I’m here to help you.
Design tips for non-designers
In this new series, I want to give you some super easy tips to make your presentations more effective.
In the next couple of months you can expect 15 articles which will cover topics like how you can apply simple design principles to make your presentation stand out, looking at colour, type, arrangement on the page, images and layout.
Who is this series for?
If you are creating presentations, visuals for social media or reports and want them to look good and work well for your intended audience, then this series is for you.
Here are some examples of people who I’m writing for. Are you one of them?
- Marketing professionals who create visual content.
- PR and comms professionals who create materials for media and partners.
- Social media professionals who create visual content.
- Finance, operations and logistics professionals who produce reports using a programme like PowerPoint.
- Small business owners who do their own image production for their business.
- Trainers, coaches and consultants who want to improve the quality of their supporting training materials.
- Professionals at any level of seniority who need to persuade an audience using a presentation.
Why am I doing this?
Because we all want our presentations to look great even if we’re not trained graphic designers. We want our visuals to be beautiful and effective and communicate exactly what we intended.
What can you expect?
In each article, I’ll introduce you to an idea and provide an example of how it works in practice. You’ll be able to directly use these tips to improve your presentations or visuals.
Are you in?
Check back for the next article.
