Since the pandemic began, we have been sharing our process on how we created a community around our WhatsApp news service.

TL;DR We embedded in a community to identify the pain points of a new audience for Documented. With that information, we shaped our product and became a rapid-response service when the pandemic started. You can read more on how we did that here:

How we used a people-centered approach to build trust and become part of a community

Now we want to talk about how this strategy helped us grow our audience. …

Nicolás Ríos

NY Emmy nominated 🇨🇱Journo. Master in Digital Media Innovation @NYU Currently Audience Editor @documentedny before: @CNNChile

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