The Most Important Rule in UX Design that Everyone Breaks
Jeff Davidson

This article describes how Miller’s Law is often misunderstood to mean that humans can only process seven chunks at any given time. As a consequence, confused designers will sometimes misuse this finding to justify unnecessary design limitations.

For example, a menu relies on recognition rather than recall, so the items do not have to be limited to 5–7 items per se.

And on a side note: to the commenters that are proud to remember 15 items or so by creating a story, I sure hope you don’t expect the users to do this for any user interface!

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