Nigel WithamScrew your USP! - It’s Better to Nail Your TLCTime and again I read the same tired advice about USPs. “Find your Unique Selling Point and your troubles are over, your business will…May 10, 2016May 10, 2016
Nigel WithamDon’t Criticize the Light If You Live in The DarkDesigners come up against people with negative thoughts every day.May 7, 2016May 7, 2016
Nigel WithamTaking it To StarbucksHere’s the thing, Starbucks coffee doesn’t taste proper. It’s a sugared-up confection designed by experts to addict you, served in…Apr 23, 2016Apr 23, 2016
Nigel WithamHow to Name Your New Cafe or RestaurantGetting the right name for your new business can make an major impact on its future. This short piece reveals how experts in naming go…Apr 22, 2016Apr 22, 2016
Nigel WithamThe Do’s and Dont’s of Facebook For RestaurantsIt’s possible to build a strong business with committed customers using nothing but Facebook for marketing. I know because I’ve done it and…Apr 20, 2016Apr 20, 2016
Nigel WithamBranding. Will it Become a Dirty Word?I just read a piece on LinkedIn by a designer who wrote about finding out what the ‘prospect’ (that’s you and me folks) wants before…Mar 27, 2016Mar 27, 2016
Nigel WithamAbout Customer Reviews and American Bomber Pilot Survival(or how to get the best from your data)Mar 10, 2016Mar 10, 2016