talent in graphic design may be bullshit, but we are not born with a Mac or a stylus in our hands. talent is innate, we have talent, every single human has a talent. graphic design is a myriad of skills and talents… graphic design’s main purpose is to connect a target audience with a message, to incite a desired action. I think it is our social conditioning that empowers us to devise connections. one component of connecting is understanding the audience… and that comes from experience.
graphic design doesn’t need talent. but talent in complimentary areas will help build the bridges between the audience and the design brief.
I agree talent IN graphic design is not essential to being a great graphic designer because graphic design isn’t a thing, it is a process.
