You market like crazy. Advertise that you’ve got the very best product in the universe, and what does it do?
IT BREAKS… and there goes the rep. It’s not that you couldn’t fix the product. But what goes on the Internet stays on the Internet! The online reviews outlive your actions.
Already over 4 billion people walk around with the Internet on their fingertips. The modern internet exposes the truth of who you and your business really are. No amount of marketing or advertising money can cover up the pain of a bad product.
The only way to beat the game is to escape the gravity of average. You need excellent products that can make the praise rain on you.
Revenue is a byproduct of quality. So, please test.