Nik SpellerinInfluencer InsightsInfluencer Marketing: The Fad That Isn’tThere’s a couple of questions that are always asked, without fail, in every interview, article, panel talk, podcast, or whatever else on…Jul 4, 2019Jul 4, 2019
Nik SpellerinInfluencer InsightsHow Understanding the True Value of Data Will Help Clean Up Influencer MarketingI’ll be honest, I know it’s only February; but, it’s proven very hard to write an article every month this year. I’ve snuck this one in…Feb 26, 20191Feb 26, 20191
Nik SpellerinInfluencer InsightsThe CMA and Social Media Endorsement Disclosure: Where The Heck Do We Stand Now?For influencers, disclosing advertising on social media has never really been that complicated. The ASA has always said that advertising…Jan 24, 2019Jan 24, 2019
Nik SpellerinInfluencer InsightsSmoothing the curve; why influencer fraud is far from over“The key to improving the situation is three-fold: cleaning up the influencer ecosystem by removing misleading engagement; making brands…Oct 15, 20181Oct 15, 20181
Nik SpellerinInfluencer InsightsAd Disclosure In Influencer Marketing And The ASA’s Influencer GuideThis year, one of the most important subjects to repeatedly hit the influencer marketing headlines has been the disclosure of influencer…Sep 28, 2018Sep 28, 2018
Nik SpellerinInfluencer InsightsWhy the founders of Instagram stepped down and what this means for the future of Instagram (and for…And, for once, this is one bandwagon I’m not running a mile or so behind, watching as its dust trail evaporates on the distant horizon. I’m…Sep 27, 2018Sep 27, 2018
Nik SpellerinInfluencer InsightsWhy brands don’t care for authenticity in influencer marketing — and why they really shouldThis year, the furore around influencer marketing has increased in both frequency and potency. Each and every week, now, there’s a growing…Sep 17, 2018Sep 17, 2018