Cohort analysis allows you to “examine the behaviour and performance of groups of users related by common attributes.”
Here’s a description which you might be familiar with if you’re a power user of Google Analytics. Sounds scary, right? We don’t blame you!
Hope this hasn’t put you off. Taking a few moments to understand this concept is key to operating a successful online business, especially if you’re looking to ramp up your marketing budget.
Put simply, it’s all about analysing your customers by dividing them into sub-groups based on a common characteristic. This can be as granular as you want…