Nikita Abraham – Medium

Nikita Abraham

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The Smyth Group

Categorize the Jobs-to-be-Done

When choosing a product, a number of factors can affect our decisions. How can we organize and account for these diverse jobs? How can we…

Feb 10, 2020

Categorize the Jobs-to-be-Done

Feb 10, 2020

Using Cognitive Biases to Build Mobile and Web Experiences

Note: This post is based on an essay I wrote for a previous course, “Cognitive Science and Problem Solving.” Feel free to share other…

Mar 4, 2016

Using Cognitive Biases to Build Mobile and Web Experiences

Mar 4, 2016

Nikita Abraham

Nikita Abraham

Product designer @ The Smyth Group. Lives at the intersection of design and tech. Currently exploring ways to tell a better story.

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