When choosing a product, a number of factors can affect our decisions. How can we organize and account for these diverse jobs? How can we ensure that we are considering all the psychological motivators of our audience?

How do we categorize the jobs that need to be done?

What is decision-making and why is it important to user experience?

Nikita Abraham

Product designer @ The Smyth Group. Lives at the intersection of design and tech. Currently exploring ways to tell a better story.

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