Swachh Bharat Campaign
By: Nikita guru
As we all know how important is the cleanliness in our lives but India is still struggling for it.Many times on global stage India faced flak for the lack of availability of proper sanitation facilities.Danny Boyle’s ‘Slumdog Millionaire’ which went on to win Oscars further highlighted the plight of Indian slums and brought the often put away topic to the forefront.With an idea to create and promote awareness regarding the need for better sanitation facilities and clean India our prime minister launched Swachh Bharat Abhiyan or Clean India.But the challenge here was How to make people stop open defecation which is not only prevalent in rural areas but also in urban areas.Sanitation is important for being healthy. Swachh bharat abhiyan objectives were to eliminate open defecation to eradicate manual scavenging,conversion of insanitary toilets to pure flush toilets,100% collection and scientific processing of solid waste etc.To communicate all this to people a proper campaign was required and the question was What should we do ? how should it be done?
And this was done with the of many influencers like famous bollywood stars Amitabh Bachchan,Anushka Sharma,Vidya Balan,Kangana Ranaut and also the legendary cricket star Sachin Tendulkar.
By running campaigns on social media platforms made it easy to reach and influence people.
One such campaign was
“#Don’tLetHerGo” which featured a Bollywood Star Kangana Ranaut as goddess and showed that cleanliness is next to godliness and the goddess will walk away from those who don’t maintain cleanliness.
“Don’tLetHerGo” |Date Aired August 10,2016
Another such campaign was “compost banao,compost apnao” which featured Amitabh bachchan with child where he was speaking to people to encourage them to convert waste into compost for scientific processing of municipal waste.
‘Many more such campaign was ‘#DarwazaBand’
#PledgeToSegregate
KeepIndiaClean!
And these campaigns got huge success.Thousands of views in very less time.This was the correct way to reach the people as with the help of influencers and social media it is easy to strike the mind of the people and convence them.
#SwachhBharatCampaign
#IminDMND