Nikita KosholkininApp in the AirWe’ve moved!The App in the Air Blog has Moved to Our Website!Nov 29, 2023Nov 29, 2023
Nikita KosholkinAppStore featuring doesn’t lead to more quality usersWe at App in the Air are obsessed with numbers. One of the question that we ask ourselves recently: whether app featuring (e.g. “Best new…Jul 8, 2015Jul 8, 2015
Nikita KosholkinHow do you calculate your Customer Retention?In my opinion there are 4 key metrics for most projects (online / offline):Jun 3, 2015Jun 3, 2015
Nikita KosholkinWhy do Google announced in-app permissions? It’s all about marketing and Growth Hacking!One of the news from Google I/O 15 is that starting with Android M some permissions would be in-app (like in iOS) to let users decide which…May 29, 2015May 29, 2015
Nikita KosholkinProtect your app from negative reviews.It’s really hard to reach a person who left a negative review (I mean 3 and less stars). Windows Store and Google Play are doing great job…Feb 11, 2015Feb 11, 2015
Nikita KosholkinHow to increase (and manage) Twitter engagementHave you ever asked yourself why do people (or you) retweet or favourite some post/tweet?Jan 21, 2015Jan 21, 2015