Nikita KosholkininApp in the AirWe’ve moved!The App in the Air Blog has Moved to Our Website!1 min read·Nov 29, 2023----
Nikita KosholkinAppStore featuring doesn’t lead to more quality usersWe at App in the Air are obsessed with numbers. One of the question that we ask ourselves recently: whether app featuring (e.g. “Best new…1 min read·Jul 8, 2015----
Nikita KosholkinHow do you calculate your Customer Retention?In my opinion there are 4 key metrics for most projects (online / offline):3 min read·Jun 3, 2015----
Nikita KosholkinWhy do Google announced in-app permissions? It’s all about marketing and Growth Hacking!One of the news from Google I/O 15 is that starting with Android M some permissions would be in-app (like in iOS) to let users decide which…2 min read·May 29, 2015----
Nikita KosholkinProtect your app from negative reviews.It’s really hard to reach a person who left a negative review (I mean 3 and less stars). Windows Store and Google Play are doing great job…4 min read·Feb 11, 2015----
Nikita KosholkinHow to increase (and manage) Twitter engagementHave you ever asked yourself why do people (or you) retweet or favourite some post/tweet?4 min read·Jan 21, 2015----