Australian Entrepreneur: “My Personal Struggles Inspired Me To Pursue My Dreams”
Life wasn’t always a “bed of roses” for Grace Fuss, one tough Aussie who’s proof that you really can turn lemons into lemonade. Today, she is the proud CEO of Bitchinskin, a fast growing skincare line about to take the USA by storm.
LOS ANGELES, CALIFORNIA — Grace Fuss is truly living up to that upbeat Taylor Swift tune titled “Shake It Off.” As the catchy lyrics go, “Haters are gonna hate, hate, hate.” Fuss is a living testimony of what doesn’t kill you only makes you stronger.
“I have suffered from really bad depression and anxiety and have always had the feeling that I wasn’t doing anything with my life, or achieving anything,” stated Fuss. “I’ve also been a victim of both sexual harassment and abuse.”
To further add to her misery, at one point in time, Fuss was working a 9 to 5 job that she longed to quit. While it paid the bills, she described the work environment as completely “hostile.”
“My workplace supported bullying and harassment,” stated Fuss who chose not to identify her former employer. “I was looking at ways to challenge myself and wanted out of the 9–5 rat race.”
Finally fed up with one blow after another, she decided to make a change — and hasn’t looked back since.
“It wasn’t until a therapist encouraged me to stop trying to please others or doing the activities and things that others tell you that you must be doing that I really found my calling,” Fuss explained.
For the last ten years, Fuss has enjoyed making her own homemade skincare products from natural ingredients. You can almost call it a hobby of sorts. One day while talking to her sister-in-law about popular ingredients in skincare and how basic, natural ingredients can do a better job than some of the super-expensive creams — a light bulb when off.
“I told her how beneficial matcha was to your health. It wasn’t until she said ‘OMG, I love matcha!’ that I started thinking about it and wondering if I could incorporate this into a skincare line,” explained Fuss. “The rest was just research, trial and error on friends and family. We don’t do animal testing!”
Through a lot of hard work and dedication, Fuss eventually launched her very own skincare line called Bitchinskin. The product’s motto is definitely a catchy one: ‘I’m the only BS you need.’ For Fuss, the message behind her brand is very near and dear to her heart.
“We wanted to bring awareness to the idea that being, what is stereotypically known as a ‘bitch’ can be a good thing. Standing up for your beliefs, morals and values, saying no and walking tall with your shoulders back and head held high are things that we encourage here,” stated Fuss. “We believe that self-confidence is the key to unlocking a lot of happiness and we believe that one of the first steps to gaining that confidence is being happy with your skin. We can help with that.”
Made from 100% pure green tea leaves, stone ground into a fine powder, this unique body scrub targets acne, wrinkles and skin dryness. The teeny-tiny powder particles get under the skin to detox it and eliminate those pesky skin conditions.
“I believe in my product,” stated Fuss. “I’ve gained my confidence back and take pride in being able to offer a skincare line that can help people gain their confidence back, too.”
To learn more about Bitchinskin, click here.