Nikki ParsonsWhat Customers Really WantWhat we can learn from United Airline’s Wi-Fi announcement gone wrong3d ago183d ago18
Nikki ParsonsinCareer PathsWhy After 10+ Years in the Workplace, I’ve Decided To Go Back to SchoolSpoiler: it’s not just about the credentialsAug 304Aug 304
Nikki ParsonsinCareer PathsCultivating Skip-Level Relationships for Career GrowthDon’t wait — schedule that coffeeAug 125Aug 125
Nikki ParsonsinBetter MarketingHow I Implemented Asana & Improved Our Marketing Team’s EffectivenessSteal my playbook.Aug 27Aug 27
Nikki ParsonsinILLUMINATIONWhy OKRs Are My Favorite Goal-Setting FrameworkOnce you make the switch, you’ll never go backJul 16Jul 16
Nikki ParsonsinILLUMINATIONReceiving Feedback GracefullySticks and stones may break my bones, but words will never hurt me. What bullsh*t.Jul 11Jul 11
Nikki ParsonsinManagement MattersMastering the STAR Interview MethodWhat does it stand for and how can you use it?Jun 12Jun 12
Nikki ParsonsinBetter MarketingHow to Retarget Effectively — Beyond Display Ads3 real-world examples that show how direct mail, SMS & email can drive customer engagement and salesMay 287May 287
Nikki ParsonsWhy Do Industry Changes Always Seem to Catch Us Off Guard?3 ways to overcome marketing procrastinationMay 152May 152