PinnedNikki ParsonsinCareer PathsGiving Feedback That ResonatesHow to be heard and inspire action·5 min read·Mar 6, 2024--5--5
Nikki ParsonsinManagement MattersMastering the STAR Interview MethodWhat does it stand for and how can you use it?·7 min read·Jun 12, 2024----
Nikki ParsonsinBetter MarketingHow to Retarget Effectively — Beyond Display Ads3 real-world examples that show how direct mail, SMS & email can drive customer engagement and sales·8 min read·May 28, 2024--6--6
Nikki ParsonsWhy Do Industry Changes Always Seem to Catch Us Off Guard?3 ways to overcome marketing procrastination·4 min read·May 15, 2024--2--2
Nikki ParsonsinCareer PathsThe Power of a Coffee Check-InA secret weapon for introverted leaders·3 min read·May 1, 2024----
Nikki ParsonsinBetter MarketingHow Lead Grading and Scoring Helped Us Target Our MarketingData to focus on the right people & nurture them along the way·12 min read·Apr 15, 2024--3--3
Nikki ParsonsinManagement MattersCasting A Memorable Leadership ShadowReflections on personal branding·3 min read·Apr 3, 2024----
Nikki ParsonsHow To Market A Brand In Crisis? ✈️Beyond Crisis Communications — Using Marketing To Overcome Boeing’s Brand Turbulence·8 min read·Mar 20, 2024----
Nikki ParsonsinCareer PathsMy Top 4 Warm-Up Exercises For Team BuildingImproving Connection & Cohesion in the Team·7 min read·Feb 20, 2024--4--4
Nikki ParsonsinBetter MarketingHealing the Rift Between Sales & MarketingHow to Bring Both Sides Together to Act As One Team·11 min read·Feb 7, 2024--10--10
