A critical review of design thinking

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” (Tim Brown)

TL;DR

• Design thinking is a proven, repeatable and reliable problem-solving process.
• Design thinking is a problem-solving tool that can be applied to problems of any size, in any industry and for practically any product, service or process.

Introduction

Thinking like a designer is nothing new. However, it has become considerably more fashionable over the last couple of years. Nowadays the term design thinking is omnipresent. In today’s fast-paced world companies are struggling more than ever to come up with new ideas, products and services to satisfy instant gratification. Coupled with an even more crowded market and increased competition, companies are constantly challenged with the need to stay relevant and attractive in order to retain customers. Product and service design is a complicated process and resources are limited. Companies understand the importance of finding new ways and resources to build…