Nick Fischer
1 min readJul 16, 2017

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Great advice, thanks, Ryan! I would also suggest using a tool like IdeaCheck.io, which gathers feedback on your idea from 100 people from your target audience. AdWords clicks are a good measure of initial interest, but won’t tell you why users don’t follow through with a purchase, or what you would need to change for them to actually hit the “buy” button.

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