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Each month we do the hard work for you and gather news related to Google, Facebook, Microsoft and other ad platforms that could affect your advertising strategies.

We cover the following ad platforms:

Amazon Ads
Facebook Ads
Google Ads
Instagram Ads
LinkedIn Ads
Microsoft Ads
Pinterest Ads
Reddit Ads
Snapchat Ads
Twitter Ads
YouTube Ads

We hope this will help keep you up to date with the latest trends in the wider PPC world.

Here is everything you may have missed in March.

Enjoy!

Using any of these platforms for your advertising?


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Google has updated the Google Ads Editor to the latest 1.3 version as of last week.

In a tweet posted on their official Twitter page on April 10th, Google wrote the version of Editor includes important updates, such as support for shared budgets and an improved optimization score.

We gathered all the new features into one place. Here’s what awaits you if you upgrade to the new version.

What’s new?

1. Optimization Score

When you select multiple campaigns or accounts in the grid and edit pane, Google Ads Editor will now show a combined score known as the optimization score in the edit pane next to your customer ID. …


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Each month we do the hard work for you and gather news related to Google, Facebook, Microsoft and other ad platforms that could affect your advertising strategies.

We cover the following ad platforms:

  • Amazon Ads
  • Facebook Ads
  • Google Ads
  • Instagram Ads
  • LinkedIn Ads
  • Microsoft Ads
  • Pinterest Ads
  • Reddit Ads
  • Snapchat Ads
  • Twitter Ads
  • YouTube Ads

We hope this will help keep you up to date with the latest trends in the wider PPC world.

Here is everything you may have missed in March.

Enjoy!

Using any of these platforms for your advertising?


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eCommerce ad spend is surging as local businesses like restaurants and salons remain closed and people stay home amid the coronavirus crisis.

According to a new report by MediaRadar, in just one month from February 17 to March 9 eCommerce ad spend doubled from $4.8 million to $9.6 million.

Shutdowns instituted by cities, local businesses shutting down, and companies encouraging staff to work from home is fueling the increased ad spend.

In the United States, the states of California, Illinois and New York have ordered residents to restrict travel. …


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Sometimes success in PPC marketing does not mean sitting behind a computer all day running campaigns.

Sometimes it means going out and attending conferences, networking with professionals and learning from the best in the industry.

But where to find these PPC experts?

To make things easier for you, we’ve put together a list of the best PPC Conferences to attend in 2020.

The majority of the list is for conferences in the United States, but we’ve added conferences around the world too.

And although we’ve tried to stick to paid search, we’ve included conferences with a broader digital marketing theme too if they devote a significant amount of their agenda to digital ads. …


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PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.

Using any of these platforms for your advertising? Check out our smart advertising solutions to see how they can help.

Amazon Ads News

Amazon sellers hiking prices on Coronavirus

Packs of Purell hand sanitizer are as high as $350 on Amazon, and the company is struggling to deal with the problem.

Amazon Sponsored Product Ads are rising in price, new report says

In a new report, eMarketer says that prices for Amazon’s Sponsored Products are up between 20%-30%. …


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Wow that was quick.

Goodbye 2019.

Hello 2020.

Hello to a whole new decade of PPC, marketing, and digital ads.

To help you stay informed, we put together this list of PPC trends we expect will have the greatest impact on Google Ads, Facebook Ads, and all other ad platforms in 2020.

Enjoy!

1. The machines are here to stay

If you think trucking is the only industry that will be uprooted by the rise of AI, think again.

PPC marketers are just as threatened.

Meaningless and mundane PPC tasks that take up a lot of time are being automized.

Expect this trend to dvelop even further in 2020. …


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Follow the money, they say.

And when it comes to PPC management, you can be sure your clients are following what you are doing with their money.

Unfortunately, overspending PPC budgets is all to easy to do these days with all the distractions PPC managers have to focus on.

From choosing negative keywords, to making reports, to responding to emails and so forth.

And overspending PPC budgets is one of the quickest ways to say goodbye to your clients.

As a result, a significant part of a marketers job is to shift between several campaigns, spread across spread ad networks, all with the goal of making sure the budget is not being overblown. …


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When it comes to PPC management, there is nothing more important than managing your budget correctly.

A Google Ads campaign with proper budgeting will lead to profits and success. An improperly budgeted campaign will just lead to headaches.

But how to determine the right amount of budget to set initially for a campaign?

What if there is no previous campaign data to base your budget off of? What if it is a new industry? What if the client is money conscious and doesn’t want to spend a lot on ad campaigns.

Being able to confidently ask for a PPC budget, and then defend that figure with convincing figures is a skill that will pay off dearly down the road. …


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We’ve collected our favorite PPC tools in this list.

No matter how you cut it, PPC management takes time and can be tedious.

In the past few years several tools have come up to help automize tasks in PPC management.

From keyword research, to creating landing pages, to helping with ad copy to optimizations and budget balancing, there seems to be a tool out there for everything.

It can be hard to shift through the noise and pick the right ones, so we’ve decided to share our favorites.

We use them, and we benefit immensely from the time saved. …

Nikola Sirovica

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