3 Things I Learned About Content Marketing
While most marketers understand that creating content is key to ranking well, few understand that content marketing is a marathon, not a sprint.
Today, many people come to content marketing expecting to throw some money at it and see results in a few weeks. While this may sound like the ideal outcome, it’s far from realistic.
Success doesn’t happen overnight, and only the brands that understand that content marketing is a long-term approach will succeed.
If you want to grow your traffic, don’t just crank out more content. Instead, take a step back and analyze everything you have written in the past.
What’s worked well for you? What hasn’t? Those two simple questions can make the world of difference.
Infographics do extremely well
Infographics tend to get shared 42.4% more times than an average blog post. However, they receive 129% fewer comments.
Infographics do well overall. The reason they still do well is that on average, an infographic generates 37.5% more backlinks than a standard blog post. Infographics are great at bringing in long-term traffic. They continually produce even when they get old, whereas standard text-based blog posts don’t perform as well when they age.
People love a little controversy
I’ve pitched a variety of guest post ideas to different blogs. One interesting discovery is that many established blogs are afraid of controversial or speculative content.
However, my research showed that controversy and different perspectives can make content stand out and get noticed.
This has taught me that if I want to grow my traffic at a fast pace, I have to write controversial stories that are personal. When doing so, I have to be careful not to cross any lines or offend people.
People love data
If you want to increase user engagement on your blog, generate more social shares, drive sales, and acquire more customers, try switching content strategies to the data-driven blog post.
Blog posts that contained stats and data received 149% more social shares and 283% more backlinks.
Remember that a data-driven blog post doesn’t necessarily mean that the post has to be super-long. However, from personal research and success stories from other people, I can tell you that content length affects rankings and posts with more 2000 words or more will drive more search traffic to your site from long-tail keywords.