Will Google AMP & Facebook Instant Articles Affect our Publishing Strategy?

At protothema.gr we have a long tradition of meeting readers where they are and that means being available not just on our own sites. We’re participating in Facebook’s Instant Articles and Google’s Accelerated Mobile Pages Project to explore ways of growing the number of our users, improving their experience and deepening their engagement.

Read More: Facebook instant articles performance so far..

These days, users have very little patience. A recent study showed that 47% of visitors expect a website to load in less than 2 seconds, and 40% of visitors will leave the website if the loading process takes more than 3 seconds. Capturing a reader on a mobile device is determined in the milliseconds.

Time will tell as to whether Facebook or Google’s solution will be more widely adopted. In all, we applaud the intention to create faster mobile experiences.