Nikos IliopoulosHow Tesla, Apple and Amazon will disrupt the automotive industryTaking it from where I left off in my previous blog post, one of the biggest disruption AI brings to the world is to the car industry. Take…Oct 19, 2017Oct 19, 2017
Nikos IliopoulosArtificial Intelligence will have a strong impact on Media“Open the pod bay doors HAL” - 2001: A Space OdysseySep 27, 20171Sep 27, 20171
Nikos IliopoulosHow Social Media has affected sports marketingIt’s been more than a month since Paris Saint-Germain announced the transfer of Neymar Jr. in a world record deal. However, PSG did not buy…Sep 8, 2017Sep 8, 2017
Nikos IliopoulosPrinted media crisis and paywalls: We are closer losing our news than we thinkThere is a lot of turmoil in the media and especially in printed Media as we know them. Every year the risk of traditional newspapers…Jun 28, 2017Jun 28, 2017
Nikos IliopoulosHow important is content MarketingContent marketing is more than advertising. Content is about who you are rather than a selling pitch. In today’s digital world people are…Apr 24, 2017Apr 24, 2017
Nikos IliopoulosWhy eSports Is The Next Big Thing In MarketingMarketers are always exploring new ways to reach potential customers. eSports is apparently one of them. eSports is the word that’s started…Apr 23, 2017Apr 23, 2017
Nikos IliopoulosFacebook F8: Here’s what you missedFacebook yet again announced its big plans in F8 Conference (Day 1). CEO Mark Zuckerberg set the focus from the beginning: camera will play…Apr 19, 2017Apr 19, 2017
Nikos IliopoulosSearch is changingSearch is undergoing changes every day. Changes that even marketers are unaware of. Technology and the increasing use of mobile devices set…Apr 17, 2017Apr 17, 2017
Nikos IliopoulosIs Twitter worth your time?Amidst all the Twitter turmoil concerning its future there were quite a few articles about the value of Twitter as a service to businesses…Feb 19, 2017Feb 19, 2017
Nikos IliopoulosAd Fraud in digital advertising: Brands vs botsPublishers, advertisers and digital marketers face one of the biggest problems in digital marketing: Ad Fraud. You read correctly. Digital…Feb 14, 2017Feb 14, 2017