10 Crucial Facts The Smartest Marketer’s Know About Video
51% of ad spend went to TV last year. It feels archaic but it’s still getting the majority of a marketer’s wallet and the reason is because it sticks. Getting something to stick is hard when a person today has a lower attention span than a goldfish. Human = 8 seconds. Goldfish = 9 seconds.
The stickiest form of advertising is video and until now, TV ads were the only way marketer’s could get video to millions of people. Until now. 2017 is the first year digital will capture more dollars than TV and the biggest driver of that is social video.
Here are 10 crucial reasons why marketer’s are moving as fast as they can to get as much social video as possible.
1) Video Is Everywhere and is a Marketer’s Biggest Opportunity
Video has rapidly become the heart and soul of online consumption. Look at your own feed as proof .. whether you’re procrastinating, looking for entertainment or seeking to learn, you watch videos on your feed.
2) Video IS the Internet
You, and 87% of US internet viewers, watch video every month (comScore, November 2013)
3) A picture is worth 1,000 words, A Video is worth …
8 million. One minute of video is worth 1.8 million words which is about 3,600 average web pages or 1,800 pictures. (Dr. James McQuivey, Forrester Research) Video is by far the most effective way to talk to your audience and convey your message faster.
4) Video Makes Everything Better .. eMail is More Effective
Using the word ‘video’ in an email subject line boosts open rates by 19% (Syndacast)
5) Your Landing Pages are More Effective
Having a video on your landing page can increase landing page conversion by 80% (EyeView)
6) Video Improves Purchase Conversion
Online shoppers who watch a demo video are 1.8x more likely to buy than non-viewers (DMB Adobe)
7) People Love Learning About Products Through Videos
4x as many customers would rather watch a video about your product than read about it. Wouldn’t you?
8) You’re Marketing Budget Goes Farther with Video
20% of people share videos from their phones which means your marketing budget gets an organic lift.
9) We’re visual people, talk to your audience visually
People process visuals 60,000 times faster than text. Videos help you get more information to people in less time and space.
10) Video is Not as Hard as You Think
Marketers have been intimidated by video because its expensive. But, we’ve made it easy. You can get a video for your brand or product for less than $1,000. If you haven’t tried video yet, jump in you’ll feel like she does.