The ‘virus’ books 2020

To think critically you need to read,

to read critically you need to think.

(This article is under work, so apologize for mistakes and abrupt thoughts. Hope soon I will finish it.)

General Jim Mattis in his book about leadership “Call sign chaos” gave his opinion about reading: If you haven’t read hundreds of books, you are functionally illiterate, and you will be incompetent, because personal experiences alone aren’t broad enough to sustain you.

In 2020 I've read/listen to 85 non-fiction books that include also reread/relisten a few of them.

My philosophy of reading: take ONE idea from the book. I read books to help me think and less memorize. I get an idea from the book I load it in my mind and my old thoughts start to attack the new idea :). This is how thinking is in a permanent process of metamorphosis, you feed it with new information

BE AWARE! The more you read, the less you know. And you will find new ideas that are going to be opposite to your beliefs, which is tough.

Habit: read in the morning for 30 min (sometimes 60 min). If I commute or walk I listen to an audiobook (you can try 1.5x or 2x speed).

Speed: you can read quicker or slower but in your long-term memory will be saved the same ideas from the book, those that will make the biggest impression on you, when you will react emotionally to that portion of text.

I like all formats: book, ebook, and audiobook. Each format is good and has its advantage and disadvantage.


Here is the list. There will be some missed order numbers because I reread/relisten the book that is already on the list, or maybe it’s just a book I decided not to make public, or it’s a very bad book.

1. Reinventing your life

2. Never split the difference

4. Negotiate it

5. What you do is who you are

6. Negotiation genius

9. Powerful: building culture

11. Conversation tactics: 43

12. 12 rules of life

13. Make it stick

14. Crucial conversations

15. How to talk so kids listen and …

16. The only negotiating guide you’ll ever need

17. Sales-side negotiation

18. Negotiating the impossible

19. The essentials of job negotiations

20. Remote

21. Beyond reason

22. Moonwalking with Einstein

23. Gold

25. Bargaining with the devil

26. Искусственный интеллект для моды (en. AI for fashion)

27. Dare to lead

28. Predictable prospecting

29. No BS ruthless management

30. Why you

31. The power of positive no

32. Ultralearning

33. The checklist manifesto

34. The pragmatic programmer

36. Mental models

37. Zucked

38. The examined life

39. Narconomics

40. New sales simplified

41. Leonardo da Vinci

42. The idiot brain

43. Everybody lies

44. The hero with a thousand faces

45. Power of broke

46. Agile selling

47. Hooked

48. Measure what matters

49. The mom test

52. Game changers

54. Ted talks

55. The 33 strategies of war

56. Bargaining for advantage

57. The 48 laws of power

58. Decisive

59. The black swan

60. Snap selling

61. Virtual freedom

62. Nonstop sales boom

63. Surrounded by idiots

64. Why we swim

65. Radical candor

66. Difficult conversations

68. The AI advantage

69. Ten short lesson of ai and robotics

70. The year in tech, 2021: The insides you need from Harvard Business Review

71. AI in practice

72. Essentialism

73. Rewiring education

74. The charisma myth

75. Traction

77. What it takes

78. Happiness and other things of absolute importance — Haim Shapira, PhD

79. Shoe Dog

80. Gladiators, pirates, and games of trust — Haim Shapira, PhD

83. Predictive machines

84. The great mental models

85. The Almanack of Naval Ravikant — Eric Jorgenson Free here