Website traffic means the (amount of) visitors who go to your website, you’re your contents, browse your products and services. Unless your website is on the internal network for a limited number of users, there is no point having a website that no one visits.
So what are the main traffic sources for a normal website? There are a few that can be broken into 2 main categories
I - Paid traffic: Similar to the traditional brick and mortar stores you can actually pay to have visitors come to your store (via advertising, promotion, affiliate programs, etc.) A few examples:
- Google adwords
- Facebook and other social network ads
- Affiliate programs
II - Organic traffic: People may have the need for the type of products and services you provide and may find you through search engines, words of mouth etc. A few example:
- Search engines (Google, Bing, etc)
- Words of mouth
- (Free) Endorsement from 3rd parties
“ Paid traffic is good for short term gain (such as launching a new promo campaign next weekend) while organic traffic is essential for keeping a constant, low cost visitors flow to your site. Smart use of both sources is the key to success. ”
Depending on the exact type of products and services you offer on your website, one traffic source may bring more potential clients than another. When you first start you should analyze and pick the source you see the most potential to focus your resources, then later expand your campaign to other sources.
“ 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. ”
To jump start your website, we recommend optimizing your site for Organic traffic first then taking advantage of Paid traffic if your budget allows. Within this article we will focus on the Search Engine source which is one of the most important Organic source, we will cover others in our upcoming articles.
Search Engine Optimization or SEO, is the process of getting relevant organic traffic from listings on search engines, such as Google, Bing, and Yahoo.
Search engine optimization is essential because:
- The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS)
- Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
- SEO is good for the social promotion of your website. People who find your website by searching Google, Yahoo, Bing, etc. are more
- Likely to promote it on Facebook, Twitter, Google+ or other social media channels.
- SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
Most modern search engines listings are results of very complex ranking algorithms to display relevant results on search engine results pages (SERPs) as web pages and other content such as videos, images or local listings. The goal of each search engine, is to provide the best possible matches for a given search term. While these algorithms are kept secret, there are fundamental rules we can follow to optimize improve search engine rankings:
- Having useful, relevant content related to the topic you want to be found by.
- Having interesting, well-written and unique content related to the topic on your website.
- Getting mentioned, linked back from relevant and trusted source such as other well-known websites in the same industry.
“ 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. ”
Every website we deliver for our clients are made with the essential SEO standards. This, however, is just the first step in a long road to get your website in the top ranks of the search engines.