The Power of Digital Marketing for B2B Businesses:
In the business to business companies or B2B companies, developing good relationships with the potential buyers is very vital. However, with the advent of Digital Technology the interaction interface of Business to Business has undergone a revolutionary change. Digital marketing strategy has gained significant popularity among B2B companies as a tool to find clients, obtain leads, and grow.
The Story of a B2B Business
Meet Emma: business owner of a software development company that develops nearly all kinds of custom applications for organizations. Emma’s firm had been outsourcing the process of marketing and Awared direct sales and service by attending to trade shows or organizing business B2B meetings. But over the time Emma saw that due to intense competition in the industry, her company also has to find ways to work efficiently.
Emma implemented the changes to go the digital way and kicked off the project by redesigning the website and undertaking SEO. She also created a social media campaign that posted interesting issues related to her company and its services. Also, Emma began to use paid internet advertising and targeted LinkedIn and Google Ad sites.
The Results
And within few months Emma’s company started experiencing the positive outcome of the strategies. Therefore, new website design combined with Search Engine Optimization resulted in lifting organic traffic by 50%. The social media campaign lead to an increase in the followers by 200 percent and the engagements by 500 percent. The money spent on the online ads produced a flow of leads that was a 20% conversion rate.
By the introduction of digital marketing in her company, Emma was able to tap new clients and increase the company’s revenues by 30revenue within one year.
How B2B Companies Leverage Digital Marketing
Case of Emma shows how effective digital marketing can be when it comes to B2B companies. By leveraging digital channels, B2B businesses can:
- Increase visibility: Grow a large audience to perfect performing clients so that they are visible to those clients looking for services online.
- Generate leads: Leads must be unique and the best way is by using internet advertisements and content marketing strategies.
- Build relationships: Social networks and content marketing — to develop its contacts with potential buyers and set up expertise.
- Drive growth: To that end, it is critical to pursue the goal of digital marketing strategy optimization based on data analyses.
Conclusion
One of the biggest changes that has occurred over the course of recent years is the ability of B2B companies to interact using digital marketing. Digital media offers B2B businesses an avenue through which they can raise awareness, acquire new leads, foster rapport, and expansion. The following story of Emma explains how digital marketing can work for any business or B2B organization. If you own a B2B business organization and planning for transition, you should focus on the effective utilization of digital marketing to ensure better results.
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