The Real Victims of Mastercard’s Campaign

Nima Schei
Nov 7 · 3 min read

It was just an advertisement in one of the busy corridors of the Narita International Airport (NRT/Tokyo Airport), one of the world’s busiest airports. This banner ad, sponsored by Mastercard, depicted a bunch of happy tourists riding elephants in front of the beautiful background of the Angkor Wat temple in Cambodia. People passing by this advertisement in the airport had no idea they were being subconsciously influenced by a disgusting and negative message from Mastercard: “Ride an elephant to make your trip to Asia memorable and enjoyable!”

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Nima Schei

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Nima Schei, M.D., is an enterpreneur and CEO of PositiveMed & BelResearch, utilizing the power of emotions on AI and advertising. He’s an animal rights activist

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