4 digital marketing trends and how to use them for your business. — “Pardon the interruption! New marketing practices coming at ya!” Marketing trends come and go, as brands strive to better leverage the latest technologies and respond to shifts in the marketplace or customer behavior. This puts companies constantly in front of new challenges. Especially the last two years have brought about…

Here’s how to save your author brand. — Every one of us has at least one online creator or entrepreneur we look up to. What would have to happen you consider blocking them on social media? Last week, I found myself nearly unfollowing two of my favorite online writers. …

A chair is all you need. — Bezos once said: “Obsessing over customer experience is the only long-term defensible competitive advantage” You might agree with this particular quote or not, but one thing is clear: Understanding customers is the first step to building products and services that sell. That’s not so easy though. We cannot ask our…

It took me 10 years to realize what I’ve been doing wrong. — Did you ever feel frustrated and unproductive, because you didn’t complete all the tasks you wanted in a day? Your To-Do lists grow longer and longer, even though you’re working your a** off? It’s not your work ethic you’ve to worry about. …

No. Let me explain why. To successfully grow on social media, you will have to fulfill three important tasks for your audience: Offer value on every single post Nail your branding — both strategically and visually Your hook needs to be on point Within these three areas, the results will…

How I perform a brand audit for my clients — Do your ideal clients know what you stand for? Most people don’t know. They share their content online every day for months and actually don’t know if the right message sticks with their audience. They track link clicks and sales — which are both great indicators of traffic — but…

The 3 key differences in PR work and how to use them for your business. — “PR is only for big cooperations. I don’t have the time and budget” I hear this sentence a lot from solopreneurs and it makes me sad. Sad because this misbelief prevents them from using a very powerful tool to build their brand and attract leads. Truth is, PR is for…

Creating on the wrong one is like offering cookies in a laundry room. — We all love cookies. Some of us like them half-baked, and some like them crunchy, some served cold and others still hot. Can you already smell the cinnamon and melting chocolate? If you fancy a cookie right now (sorry not sorry), what would you do? …

The bigger the network, the more visibility opportunities. — Media relations are the fertilizer for your business. Imagine your business as a plant. Maybe a sunflower or bonsai. A proper social media profile and a website are the soil for your plant. Having strong relationships with the media is the water needed to grow it. Without water, plants die. …