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Empathy is an important element in Design Thinking and User-Centred Design. In IDEO’s Human-Centred Design Tool kit, Empathy Design is explained as “a deep understanding of the problems and realities of the people you are designing for.” At Tickit Health, we spend a good amount of resources to find the secret recipe to make our product digitally empathetic to its end users. After many cycles of research, design and test, I discovered the 3 steps to open the door of empathy design.

The core of empathetic design is putting users in the centre, find the appropriate solution for the task(s)


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As a product designer, I sometimes face the challenge of explaining my work to non-designer audiences. All of us are in this conversation with the best intension of delivering a good product, but the communication barrier is putting us in an awkward position of not understanding each other and can’t come to a conclusion. How to establish smooth and effective team communication that everyone feels comfortable participating in? That’s why I started this writing project — to gear everyone up to enjoy design conversations. Starting with two fundamental steps: discovery and empathy.

What is design

Before we jump into today’s topics, let’s take…

Nina Chen

Product designer at Tickit Health. Design for calmness.

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