Traxia Advisory Board Expended

Jul 31, 2018 · 7 min read

– Blockchain, fintech and innovation experts join the team

Traxia story started almost a year ago. Since then the core team has reached several milestones. From winning the Slush Shanghai 2017 pitching competition, successfully finishing the token sale to establishing several strategic partnerships. And even though the full-time committed team really worked hard, all of this wouldn’t be possible without some trusted advisors who are helping us on our way to the top.

Some of them are with us from the very beginning (find out who they are in our previous blog post), but recently we were pleased to officially onboard new experts: Nimrod Lehavi, co-founder and CEO at Simplex, Daniel Liebau and Matthew Cannon, co-founders of Lightbulb Capital and the whole team from BlocWater Capital Managment Board — Francisco Jo, Issac Lee, Erica Kang and Wanlin Wang.

Here are brief introductions of them and their companies.

Financial Services

Simplex is an EU licensed financial institution that provides an online fraud-free payment processing solution. Simplex enables merchants worldwide to accept diverse payment methods, including credit card deposits and purchases, with zero exposure to chargeback risk. The company also operates a secure escrow service for large fiat-to-crypto transactions.

Simplex’s AI technology analyzes every transaction using proprietary, fully automated, machine-learning algorithms that eliminate fraud while increasing conversion. By combining advanced payment processing with state-of-the-art fraud prevention technology, Simplex allows crypto merchants to introduce credit card purchasing to mainstream users worldwide. In addition to enhancing business growth, this combined solution significantly decreases the percentage of false declined transactions, which ultimately leads to an increase in conversions and complete peace of mind.

As an active force in the crypto industry, Simplex identified the need to simplify the purchasing process for mainstream users, giving them a familiar e-commerce experience. Working with the largest crypto platforms and processing billions of dollars annually, Simplex has become the new industry standard. Founded in 2014 and initially operating in the crypto ecosystem, Simplex has expanded its services to the e-commerce industry and other verticals.

Members of the team that are also Traxia’s advisors:

Nimrod Lehavi
Co-founder and CEO at Simplex

Nimrod Lehavi is a serial entrepreneur that has been working in the technology industry and Israel’s start-up sector for over two decades. Previously, he founded Lehavi Solutions Software Boutique, which provides enterprise technology solutions. Furthermore, he’s well-respected in Israel’s startup scene for his proven capabilities at leading large-scale top-notch software projects that catalyze profound change. He is a self-proclaimed geek and crypto head. Since 2014 Nimrod Lehavi is the CEO and Co-founder of Simplex, a fintech and cybersecurity company introducing merchants to a world without fraud.

Besides, he is a board member at the Israeli Bitcoin Association and a co-founder of GeekCon, the annual un-conference for “Hacking the Digital Lifestyle.”

Nimrod holds a BA in computer science from IDC Herzliya, Israel.

Lightbulb Capital
Financial Services

Trough innovation advisory, research, investments and education Lightbulb Capital helps financial services firms create and capture new value. The company was founded in 2014 in Singapore with a mission to cultivate growth in the finance ecosystem through innovation.

Lightbulb Capital supports the development of the Fintech community by selectively investing in early stage, scalable, high-growth companies. It helps financial services firms to innovate — from organizing governance structures that promote curiosity and design thinking to delivering novel business ideas and identifying suitable fintech partners. In addition, it conducts and applies leading research to create new products such as the R&D Innovation Index licensed to the ICE/NYSE.

Members of the team that are also Traxia’s advisors:

Daniel Liebau


Daniel (Dan) is the Founder of Lightbulb Capital and has a keen interest in Innovation in Finance.

Before starting the firm, Dan was Chief Operating Officer (COO) and an Executive Director of HSBC Securities (Singapore) Pte Limited. He was previously also the IT Head of HSBC’s Investment Bank in Singapore and Japan. Dan has over 17 years of Investment Banking Technology experience at UBS in both Germany and the UK, Barclays Capital in both Singapore and Tokyo, as well as Close Brothers in Frankfurt, his hometown.

Most recently, Dan was appointed as affiliate faculty of Singapore Management University for Innovation in Finance, FinTech, Blockchain, and digital assets. He is also a visiting professor at IE business school teaching “FinTech business models & valuation” in its top-ranked Master in Finance program. He is also a frequent speaker at seminars on Innovation in Financial Services and partners with the SUTD-MIT International Design Centre for research projects at the intersection of Innovation and Finance.

​​He graduated with a Master of Science in Innovation from Singapore Management University and a Master of Finance from IE business school in Madrid, Spain.

Matthew Cannon


Matthew is a Co-Founder at Lightbulb Capital, a finance professional interested in Fintech and the transformative power of blockchain technology.

Before joining the team as Co-Founder, he was a leading Financial Markets banker with over 25 years of sales, trading and bank EXCO experience gained in London, New York, Tokyo, Hong Kong, Korea and most recently Singapore. Until July 2017 he headed the market leading, multi-asset class Global Markets business for HSBC in Singapore and previously held the same role in Korea. Before that, he was Head of Structured Credit Sales and Trading for APAC and EMEA. He has led some of HSBC’s most successful sales and trading teams in Asia and EMEA and has experience across all major financial asset classes.

​As an EXCO level member in a major international bank for many years, Matthew has a deep understanding of how banks make money and where they are vulnerable to disruption from fintech innovators. Matthew is highly entrepreneurial and has established multiple successful businesses over the last 20 years ranging from internet retailing of Art, self-storage real estate in Japan and organic food delivery.

Matthew holds a Bachelor degree from Science in Economics (Honours) from Bristol University. He is also a graduate of the British Embassy Japanese Language Research Institute for diplomats where he has studied the Japanese language.

BlockWater Capital Management Board
Venture Capital & Private Equity

BlockWater is a leading digital asset fund (DAF) focusing on bringing blockchain enabled projects to the real world application.

Their investment portfolio is built on the belief that current description of crypto economics and blockchain is only the start. The company firmly believes that cryptocurrencies are here to disrupt the current economics of the world and blockchain will change the way of life. This is why the company’s mission is to provide opportunities to make an impact in the world by locating and assembling great minds across the globe. BlockWater not only commits to invest in blockchain ecosystem but also provides consulting to blockchain projects and great minds across the world. When doing so, it deploys multiple investment strategies by leveraging its deep industry background.

Members of the board that are also Traxia’s advisors

Francisco Jo

Founding Partner at BlockWater, Co-founder at Coinhills

Based on his successful experience of investing in blockchain industries, Francisco has been getting a strong interest in the blockchain, fintech, and especially digital assets. He is especially passionate about the use of data analytics in the fintech evolution. He is considered the brain behind enhancing Coinhill’s platform offerings, to provide one-stop access to blockchain data for people involved in digital finance vertical. Besides, he is contributing to data analysis and visualization service about various crypto information. In the past, he has already acted as a strategic advisor to 7+ successful blockchain projects such as LiveEdu, KICKICO, and others.

He is an active member of Advisory Board at Israeli Blockchain Association.

Issac Lee

Managing Partner at BlockWater, CIO at Fantom Foundation

Besides his role at BlockWater, Issac is also a founder and former COO of KRTG. He is a young entrepreneur with passion and experience in the forex and crypto markets. In the past, he worked closely with several Prime FX brokerages. His expertise in traditional financial markets brings immense value to the company. Ever since he developed a profound interest in the blockchain, he has been an investor and advisor to numerous token projects such as LiveEdu and Bitindia. A seasoned professional with a vision in the market of crypto assets, Issac has deep understanding and influence in Korean crypto market, thereby providing top-notch consultations to various clients.

Erica Kang

Partner at BlockWater, Founder & CEO at KryptoSeoul

Besides her role at BlockWater, Erica is the founder of KryptoSeoul, a community that supports promising blockchain projects by managing online channels and by hosting meetups. In addition, she is an advisor of the Korea Blockchain Association, and host of English Youtube channel KryptoSeoul. As a born communicator, Erica is passionate about bridging between diverse parties in the blockchain and cryptocurrency scene.

She holds a Master’s Degree in International Policy from Stanford University and a bachelor in International Relations from Ewha Womans University.

Wanlin Wang

Partner at BlockWater, Co-founder at Bibox Exchange

Wanlin is a serial cryptocurrency investor and a co-owner of one of the top cryptocurrency exchange Bitbox. He is also a serial entrepreneur. In the past, he has co-founded two companies and advised on numerous successful ICO projects for others.

He holds a Bachelor in Finance, Banking, Corporate, Finance and Securities Law from Virginia Polytechnic Institute and State University. Also, he has completed a course on Executive Leadership at Cornell University.

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