Nina BelkImproving services: why removing elements can be better than adding themIn 2021, researchers at the University of Virginia published a paper highlighting an interesting phenomena: when confronted with an object…Jan 20, 20232Jan 20, 20232
Nina BelkinModernityHow to build the foundations for design successIn June 2008 Tim Brown, CEO of design agency IDEO wrote an article for Harvard Business Review titled ‘Design Thinking’. His article marked…Sep 19, 2018Sep 19, 2018
Nina BelkinModernityReleasing the insights you’re unwittingly caging and realising the opportunity to innovate (part…Throughout this series of articles I’ve been examining how and why insights become trapped within organisations. The trajectory an insight…Mar 1, 2018Mar 1, 2018
Nina BelkinModernityYour processes and systems are caging insights and you’re missing the opportunity to innovate (part…For most businesses, innovation has become a byword for progress and success, with insights a much vaunted ingredient to their ‘ground…Feb 22, 2018Feb 22, 2018
Nina BelkinModernityYour workplace culture is caging insights and you’re missing the opportunity to innovate (part two)Insights are the lifeblood of design strategy. They are transformative and disruptive, forcing us to look at things differently and…Feb 15, 20181Feb 15, 20181
Nina BelkinModernityYou’re unwittingly caging insights and missing the opportunity to innovate (part one)Throughout my career as a design strategist, I’ve gone out of my way to experience life in lots of different types of organisation. I’ve…Feb 9, 20182Feb 9, 20182
Nina BelkinModernityIs photography the new conspicuous consumption?Last week I was hanging out at a natural history museum (no, not the one in London) and interviewing people about the role digital…Oct 27, 20171Oct 27, 20171
Nina BelkinModernityTo understand people you need to ask better research questionsAs a product design student at the turn of the millennium, I loved the idea of doing research at the start of my projects to help me…May 9, 20171May 9, 20171
Nina BelkinModernityThink you know what customers want? Don’t be so sure.I’ve been researching people and how they engage with products and services for 13 years. I’ve hung out with New Yorkers as they planned…Apr 28, 20171Apr 28, 20171