nina hensarlinginComms PlanningStud or Dud? A Simple Framework for Decision Making in the Planning ProcessThe floating idea This is something we are all familiar with. The floating idea is one that hangs around in the backs our minds, is written…Oct 6, 2016Oct 6, 2016
nina hensarlinginComms PlanningHow To Work With Your Agency’s Innovation LabOver the past decade, agencies have begun to build out internal hubs of digital and tech innovation in order to foster new ways of thinking…Sep 9, 2016Sep 9, 2016
nina hensarlinginComms PlanningHow Comms Planners and Brand Planners Work Best TogetherSince the early days of account planners like King, Pollitt and Newman in the ‘60’s and 70’s, advertising has grown up. Market growth and…Jul 8, 20161Jul 8, 20161
nina hensarlinginComms PlanningGuide to Global Communications Planning: Issues to Manage and Best Practice Tips for SuccessGlobal businesses, who often struggle to maintain control over how the brand is presented in local markets, stand the most to gain from…May 19, 2016May 19, 2016
nina hensarlinginComms PlanningComms Planners: The Importance of Consumer Data and Where to Find ItA primary role of the comms planner within a creative agency is to provide teams guidance on how to extend a creative big idea throughout…May 16, 2016May 16, 2016