user experience.
What Makes a Truly Extraordinary Designer?

No, dude—”User Experience” is the human experience. What you’re describing is optimizing for business interests (or, Product Management) ahead of human/user interests.

Watch it with the license for interpretation via badmouthing design with a lower-case “d”. The best designers aren’t consultants, agency folks, or rockstars. Design is an exercise of humility & empathy, driven by a deep passion for leading users into their own discovery of the amazing.

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