Pros & Cons: Instagram for Small Businesses

Ninety Four

THE GOOD STUFF :)

  • ​Instagram is growing faster than any other social media platform with 50 times the engagement rate of Facebook.
  • Appeals very strongly to Millennials, a market segment whose buying power increases year by year.
  • Search and connect with potential customers easily.
  • Directly communicate to fans and people who have shown interest in your brand and business.
  • An easy and efficient platform for business to share their stories

THE NOT SO GOOD STUFF :(

  • High engagement rate on Instagram may not necessary translate into results.
  • No ability to include links/URLs in the caption.
  • High quality and original content may be tedious for business with a small budget to produce.
  • Target audience may not be on the platform.
  • With over 700 million users on Instagram, businesses may have a hard time trying to stand out.

Small businesses are usually in a tough spot when wanting to grow their community, but the positives of Instagram generally outweighs the negatives. As long as your business keeps a regular posting schedule and has good content that is catered to your consumers, you’ve nothing to lose!

By Nicole Koh, Writer at 94
Originally published on
Ninetyfour.sg

Ninety Four

Written by

We’re a full-service digital agency built for the now. Follow us for digital insights and good vibes 🖖🏻

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade