About Ninjacart
Ninjacart is India’s largest B2B Fresh Produce Supply Chain platform, solving one of the toughest supply chain problems of our country through technology.
Currently, we connect vegetables and fruits farmers directly with businesses. At one end, we help farmers get better prices and ensure consistent demand and on other end, we help retailers source fresh vegetables at competitive prices directly from farmers. We do this effectively at lower cost, better speed and larger scale using integrated supply chain powered by technology, data science, infrastructure and logistics network.
Key Numbers
- Daily Volume: 1000+ tonnes of vegetables & fruits
- Serving 17000+ retailers across 7 major cities in India — Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Mumbai, and Delhi.
- Just in time supply chain — Farm to retailer in less than 12 hours
- Team: 3000+ ninjas and growing
Recognition
Ninjacart Vision
Ninjacart exists to find an answer to questions that can make SAFE FOOD possible for BILLION PEOPLE. Because, Everyone deserves better Food!
Market Potential
- $168 Bn Market growing 9% annually
- Daily consumption product — similar to Internet / Electricity and Water
- Recession proof
- Fundamentally strong: We all feel hungry three times a day — It is a daily consumption product — similar to electricity, water and internet
- Size: $168 bn Market growing 9% annually and will touch 250 Bn by 2023
- Opportunity: Eg: Bangalore alone is Rs. 3000 crore market annually— if we do 30% in bangalore, it would be Rs. 1000 crores revenue from bangalore only
Trends
- Better incomes, urbanization are shifting consumption from food grains to fruits, vegetables, meat & egg
- Horticulture production has grown at twice the rate of other agricultural crops and has recently overtaken the food-grain cultivation
- Fruits and vegetables account for only 5% of the total agricultural area and are grown primarily by small and marginal farmers
- 87–90% of fruits and vegetables in India are grown with assured irrigation, as against 50% for food grains. This makes the produce less dependent on weather changes
People who believe in us
We have raised $150M in funding so far. The latest round was Series-C round in April 2019 (Know more)
Investors
Advisors
Nandan Nilekeni — Co-founder & Non-Executive Chairman of Infosys | Ex-Chairman, Aadhar
“Ninjacart aims to solve a very neglected problem specific to India. The team’s strong technology-first thinking enables the fruits and vegetables supply chain to be extremely cost efficient, thus improving farmer earnings and living standards. Despite limited cold chain facilities in India, the team has built a Just-In-Time logistics system, with which they are able to get the produce from farm to stores in less than 12 hours”
Subrata Mitra (Partner, Accel Partners) — Investor in Flipkart, Swiggy, Ola, BookMyShow, Freshworks, MuSigma & CureFit
In a less than 2 years, after a complete pivot from B2C to B2B, Ninjacart has become a leading player in a massive market. Ninjacart is solving one of the hard problems of our times. We are excited to partner and support in their unparalleled growth
How Ninjacart supply chain works
Below video captures how Ninjacart works- day in day out
Highlights of our supply chain: We move 200 tones of fresh produce from farm to retailers in less than 12 hours — every day
Impact created So far
Farmers
- Farmers know the demand and price one day before harvest
- 15% more income to Farmers and payment within 24 hours
- Saves time by not spending half the day in market selling produce and collecting money
Retailers
- Reduced the cost by 12% and saved 3 to 4 hours a day for retailers
- Get hygienically handled produce
- Reduced Food wastage — Wastage in our supply chain is less than 0.5%
Technology @ Ninjacart
Technology and data make Ninjacart what it is today and will define our tomorrow. We are leveraging technology for the problems that are neglected the most.
Imagine building a “scalable” supply chain network, which can handle products that change in price, quality, demand and supply everyday and has less than 24 hours shelf life. Real fun is doing all this at scale, while keeping our cost very low in an ecosystem that is unorganised and has low technology penetration. Essentially — build a supply chain that can thrive on uncertainty — may be first time in the world
We are solving many exciting problems through tech, You can know more about the same in below link
Working @ Ninjacart
Let’s get real here — We will not pretend what we are not. We are not the run-of-mill companies having established processes, offering job security and predictable environment. We are young, paranoid, making mistakes, growing fast, learning faster but trying to act-matured and to build a world-class organisation
Who should NOT join Ninjacart
- If you are at a stage, where work-life balance is non-negotiable for you and your family (Esp. if you are in key roles)
- If you are looking for only 9 to 5
- If you are only looking at growth and not learning
- If you hate fast-changing priorities, goals and environment
- If you want to work only in “Cool and Swanky” Office
Who should Join us
- If you enjoy solving one of the toughest problems of our times — most of our work gets done outside our office
- If you prefer career over comfort
- If you are comfortable with “Everyone-sweeps-the-floor” attitude
- If you are looking for crazy amount of learning in short time — outside your comfort zone
- If you believe in Ideas over hierarchy
Teams @ Ninjacart
Below are the key teams at Ninjacart
- Sourcing: Build strong local farmer network to source vegetables and fruits. Handle day to day sourcing of fresh produce and ensure Farmers win in Ninjacart platform
- Operations: Develop and operate warehouses across the country with world class processes to deliver one of the Fastest, consistent, reliable and low cost supply chain for India
- Transport: Build strong local transport network across cities to build a more reliable and responsive logistics network
- Category: Innovate ways to make our customers win and make their life better. Own PnL, Quality benchmark and SKU growth for a city. Develop innovative ways to increase product penetration and Tonnage per order
- Sales: Drive Growth. Build local retailer network to grow Ninjacart business in a city. Develop a strong value proposition and drive retention
- Tech & Product: Build products that drive scale, growth, supply chain efficiency and productivity across organisation.
- Ninja Labs (Strategy / New initiatives): 0-to-1 team, Problem solvers. Focus on things of tomorrow — optimization, removing bottleneck for growth, new experiments, new business ideas and anything crazy that will help put safe food on billion plates
- HR: Help build one of the kickass talent organization and make Ninjacart the best place to fail fast and build the future
We are hiring
We are hiring across various functions / Locations / Levels — Teams such as Technology, Product, Strategy / New Initiatives, new city launch, Sales, Sourcing, Category, operations, Transport, HR.
If are are keen, let us know here Apply to be part of Ninja Army
Articles on Ninjacart
Note: IF you want to know more about any specific areas about Ninjacart, Let us know the same in comments. We will add it
