Start from where you are. The challenge of a big, over-arching vision is that it’s hard to know where to start. And your biggest opportunity will change from year to year. Technology changes. Competition changes. You change. My advice: Just start. Find a single unmet need that nudges the world closer to where you believe it’s going. And if you hit a dead end, pivot. Not many people know this, but Twitter was born out of one of Ev’s failed ventures: an early podcasting company called Odeo. Before it even launched, Apple expanded iTunes into podcasts and wiped out their business model. Twitter was conceived at an Odeo hackathon to answer the question: What now?
I called my boss and told him I was on my way and asked where he needed me to go. He told me to report to the command post at the convention center. I got close and saw a crowd of officers and stopped to ask them where the field command post for the demonstration was. They weren’t sure although it turned out it was about a half a block away. I got my bearings and found it in the confusion.