When Should You Update Your Website Design?

If you think you can build your website and then simply leave it untouched, you are right, you can do that… but by doing so you will be doing a huge disservice to your overall marketing goals and business success.

A stale and out of date website will only deter online users from visiting your site and subsequently sales will plummet. Here are 3 strong indicators that point to when you should update your website design:

• High Bounce Rates

If statistics are showing your website is incurring high bounce rates, online visitors may be getting a negative first impression, with respect to look of the website design. Additionally, higher bounce rates could also point to the outdated layout/navigation of your site, which is hampering visitors’ usability.

• Slow Page Loading

Potential customers typically want to locate the products/services they are after in a quick and efficient manner. If your website pages are slow to load (more than 7 seconds) the probability of visitors moving on to another site to fulfill their consumer needs is high.

• Website Updates Are Difficult and Time-Consuming

Nobody wants to spend a lot of time and money making changes to an existing website. If your website design was created using old-school hard coding, or out of date website design software, making the smallest of changes to your site can seem like an arduous and expensive task. Nowadays, using content management software enables quick and efficient website design and content updates.

With the rate at which technology and e-Commerce business moves, coupled with the steady increase in consumer needs online, you should plan on reviewing changes to your website design regularly. Keeping your Vancouver web design up to date will keep your business brand fresh and improve overall sales.