
…ks lined up daily for dirty, defect-laden, stale brews at the corner bodega just aren’t our people. Good coffee belongs among the enlightened sophisticates. The pervasiveness of this central bullshit fallacy is probably the biggest single reason why craft …
kill building. When sounding smart is more important than being smar…ilding a coffee pedagogy and traditions (dare I say ‘trends’) of real knowledge and skill building. When sounding smart is more important than being smart, we’re not in a lull, we’re in serious danger.