Nerissa AtkinsonIf you want something to last, treat it differentlySo often when we talk about points of difference in business, we default to thinking about our product, or its price. We know if we can…Sep 16, 2014Sep 16, 2014
Nerissa AtkinsonHow to find your brand tribe: Keep it wheel“Every time I see an adult on a bicycle I no longer dispair for the human race.” — H.G. Wells.Sep 16, 2014Sep 16, 2014
Nerissa AtkinsonPhil Collins: the man, the musician, the marketing legendHow breakups can help you get closer to your customersAug 6, 2014Aug 6, 2014
Nerissa AtkinsonHow giving your customers a real voice can give your marketing a real edgeJul 10, 2014Jul 10, 2014
Nerissa AtkinsonWhat’s the secret to winning the ‘not enough time or budget war’?Jul 10, 2014Jul 10, 2014
Nerissa AtkinsonI’ve got the strangest feeling we’ve met beforeRemarketing with Facebook custom audiencesJul 10, 2014Jul 10, 2014
Nerissa AtkinsonHow to get your customers’ motors runningHint: engage them like HarleyJul 7, 2014Jul 7, 2014
Nerissa AtkinsonNew ways to break old habits3 examples of disruptive innovation that gave challenger brands the advantageJul 7, 2014Jul 7, 2014