Nerissa Atkinson

Director of The Revery, #marketing and #strategy for businesses with better things to do. Curious about everything, always hungry. Live with my 3 bees & 4 cats.

Most recommended

Sleeping in your customer’s bed could be smart marketing

(Just make sure they’re not in it at the time)

Nerissa Atkinson4 min read

If you want something to last, treat it differently

So often when we talk about points of difference in business, we default to thinking about our product, or its price. We know if we can…

Nerissa Atkinson4 min read

Phil Collins: the man, the musician, the marketing legend

How breakups can help you get closer to your customers

Nerissa Atkinson4 min read

How giving your customers a real voice can give your marketing a real edge

In the early days of advertising, brands would present their audience with product marketing messages aimed at encouraging demand and…

Nerissa Atkinson5 min read

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The Imitation Tax

Five years ago, Dustin Curtis ran a now-famous internet experiment: he tried different phrases encouraging people to follow him on Twitter…

Jon Bell3 min read

Ride like a girl

Cycling is awfully similar to being a woman

Nikki Lee3 min read

“I Don’t Know”

Uncertainty as a platform for growth

Dionne Lew5 min read