Mobile Ad Fraud: Understanding CLICK INJECTION
Advertising demands innovations. Technology helps the cause. Hence, AdTech happens to be a such a big thing among marketers.
While it adds a new level of sensibility to marketing (in terms of strategy, execution, and tracking), the lack of regulations and the immensity with channels make a way for fraud. If you don’t know how gigantic the threat is, give a thought to Juniper’s study, which estimates a loss of $19 billion in advertising to fraudulent activities in 2018.
So, here I am writing a blog series to discuss different ad frauds that are plaguing mobile ads. I am starting with Click Injection.
Click Injection Mobile Ad Fraud Definition: It takes the advantage of ‘Last Click Attribution’ in the app install campaigns. With the help of a malicious app in the device, it detects when a new app is installed on the device. It injects a click on the ad to claim the last click attribution.
How Click Injection Works:
Impact of Click Injection: Click Injection steal the credit from genuine media sources to malign the attributions.
- Media Source or publisher loses reward for its effort.
- Advertisers pays to the wrong sources while getting a downsized performance report of genuine sources.
Mitigating Click Injection fraud in ad campaigns: You can study your campaign reports available with Mobile Marketing Platform (MMP). Unusual patterns with Click to Install Time (CTIT) is an indication of Click Injection fraud. Another solution is choosing an ad fraud detection and mitigation tool.
Final Note:
Next in the series, I will be writing about ad frauds in apps. Would you like me write anything else? Or want to share your experience with click injection ad fraud? Reach me on:
