Hello Allen, its really a great article. Semantic search is the future of Search Engine Optimization. In an interview with David Amerland, the SEO — Semantic Search specialist explains how to optimize a website for semantic search with high quality content http://www.kamkash.com/seo-sem... . Instead of focusing on keywords why we should focus phrases and try to add value to the end user. With RankBrain search queries are getting more and more refined. Google wants to give its users the best possible answer based on the context and intent at which a search query is triggered. With semantic search, Google tries to give a holistic approach where it sees every website as a personal entity and try to evaluate it in the nuanced level possible.