PetMet: Product Design Case Study
Project overview
Over the years, pets have evolved from being a strange and wonderful distraction to an integral part of families all over the world. As human populations have grown, so too have pet populations, and with so many pets on the planet, it’s fascinating to see just how this population is dispersed.
For all of those who own a pet might have faced real problems of getting their pets vaccinated on time, buying the right food and toys, evening walks, pet grooming, pet training, and a few more.
Time Taken: 2.5 months
Team size: 1
Tools Used: Figma
My role: Ideation, Brainstorming, Wireframing, Prototyping, UX Research, UI Design
Constraints: Remote Working, Pandemic situation, online user research.
What is PetMet?
PetMet is the one-stop destination for all the needs of your pets.
It is a startup that focuses on fulfilling all the needs that a pet owner comes across, be it consulting with a doctor, a groomer, a trainer, or online shopping for your pet!
In this project, I have explored how users follow all the above activities and how a one-stop-shop can be created for everything.
India is home to approximately two crore pet dogs. The value of food they consume is to the tune of ₹1,200 crore.
About 19 million other domestic pets are also currently kept in homes. Annually, about 6 lakh more are being adopted.
DISCOVERING THE PROBLEM
Assumptions
I looked upon the web and talked to people to get more knowledge about the problems faced while buying a pet.
- Convincing parents to keep a pet at home is a challenge.
- Taking care of pets is difficult.
- People may not be aware of proper pet training.
- People abandon their pets because their place of residence does not allow pets.
- People face challenges in buying good food for pets.
- Laziness strikes at the time of taking the dog out for an evening walk.
Research
Quantitative User Research (Online Survey)
To validate the assumptions and to understand the real concern in this pet world, I conducted Quantitative User Research(Online Survey)
To have a better understanding of our target user I was able to get the responses of approximately 400 people to:
- Learn about the user’s background; help in creating a customized solution.
- Understand the micro habits of the user related to the food they feed to their pets
- Understand the current awareness of the user related to pet behaviors and their health issues.
- Understand the exact problem a user faces.
- Understand how they currently tackle these problems.
As we can see, 76.9% of people out of 400 are the owners of a dog and very few people own a cat, with 8.1% birds, 3.1% fish, 6.9% rabbits, and only 0.2% hamsters, because dogs are loyal, they make us laugh, are incredibly clever, are so gosh darn cute, having a dog improves your health!
No matter what you’re going through, a pet will be by your side to help you through it. Companionship is the key reason most people wish to own a pet, they also think it the other way round i.e active lifestyle and fun!
Routine exercise can be hard for non-dog owners to commit to. However, as soon as you adopt a dog, you have another life who is depending on you to establish and maintain that routine. Pets provide social support by being our best friends. A lot of people feel that they can relate to their pets, and even have similar personalities.
On being asked where would you get your pet from, 36.5% preferred a Pet store whereas 18.3% and 20.6% wanted it from foster families and shelters respectively.
Some think that they can trust Breeders for correct info. about the pure breeds.
Analysis and Synthesis
I realized that some of my initial assumptions were correct. Some more details that I was able to figure through this survey:
- Convincing parents to keep a pet home was a real challenge faced by most users.
- Users are well aware of how to take care of pets.
- Timely grooming and training is taken care of by pet owners these days
- The real challenge is how and where from?
- 92% of people said to never abandon their pet whereas 5% were not sure if they will.
PROBLEM STATEMENT
“How to help users to get easy access of all the pet services at one place.”
Use Cases
- How can I adopt a pet?
- How can I take a Vet appointment in a click?
- How can I buy the best pet food sitting home?
- How can I give a walk to my dog? Online xD?
- How can I get a trainer for my pet?
- Where can I leave my pet when I’m going out?
- How can I book a pet grooming appointment?
User stories & KPI’s
The product will be measured on the basis of these Key Indicators:
Selected features
- Users can order all pet-related items online in-app.
- Vet appointments can be booked online.
- Trainers can be contacted in-app.
- Pet grooming
- Pet Hostel
- Pet Adoption
- Pet Walker
- Pet Mating
- Lost/Found
Wireframing
Branding and Logo
I got this beautifully designed logo predesigned! I really love the color combination. Trust and Love.
Do you like these colors?
Comment and let me know :)
Visual Screens
- Walkthroughs
Introducing our app to the users. Displaying some varied Pet Illustrations.
2. Login/Signup
Quick and easy way to log in and Signup, Here we set up your pet’s profile you can add all the required details.
3. Vet’s Screens
On clicking the Vet icon on the home screen or the doctor button in the menu, it will take you to a screen where you can choose the purpose for what you are looking vet for, then simply locate a vet nearest to you or the one you already know.
You can have all the vet information and book an appointment with the available 4 options and wait for the Vet to approve your request.
4. Hamburger Menu and its features
The Hamburger menu has all the hands-on information you may need immediately, then keeping the notification and address screen simple and beautiful we have our ongoing appointments screen on the right.
5. Grooming
The grooming feature has two options, At Home or a visit to Clinic.
Choose either one and the package you want for your pet.
You can change the place for grooming using the filters to check the availability of different groomers.
Wait for your request to be accepted and make the payment
6. Pet Adoption and Dog Walker
Put your pet for adoption in 1 simple step!
Fill in the details and it's done, if you want to adopt one you can have a look at the list provided.
A dog walker is one unique feature that working professionals would love to use. I kept a simplistic design in which you can choose your pet, a time slot, and any plan, that’s it!
7. Products and Wallet
The products are displayed in a very minimal design and are very easy to use. During checkout, you can easily switch between your addresses or add new ones.
The wallet keeps all your cashback in bones in which each bone is equal to one rupee and you can use them while placing orders.
Thank you so much for reading you amazing person! Clap 50 times if you like the case study :)
