Nishant Singh DidawatTwo open-ended Conversations on Digital Marketing during COVID-19COVID-19 has surely brought people closer. Because of the complexity of the situation, there are more ideations and calls than ever before…Apr 12, 20201Apr 12, 20201
Nishant Singh DidawatHow Google’s New Shopping Engine will be a game-changer for E-commerce in IndiaJust when we thought that 2018 will go down in history as a year of controversies around data security, PII and SPI — Google made a…Mar 29, 2020Mar 29, 2020
Nishant Singh DidawatCan we Connect Facebook Audience Overlap and Offline Sales?Facebook’s Audience overlap feature is typically used for ensuring non-duplication of audiences, refining targeting, understanding page…Mar 29, 2020Mar 29, 2020
Nishant Singh DidawatWhat Within Facebook Ads Appeals to the Affluent Indian Audience?Facebook claims that it can advertise to about 4 million affluent Indians. If you are a Facebook marketer, at some point, you have surely…Mar 29, 2020Mar 29, 2020
Nishant Singh DidawatEcommerce Businesses Must Nurture Their Emerging ProductsWith the likes of Google Analytics and Omniture at their disposal, e-commerce players let data drive what works best for their digital…Mar 29, 2020Mar 29, 2020
Nishant Singh Didawat5 Reasons why every professional must stay connected with it’s Alma Mater and Alumni AssociationsI visited Visvesvaraya National Institute of Technology (my Alma mater) this weekend, after 5 years, for the Distinguished Alumni Awards…Mar 29, 2020Mar 29, 2020
Nishant Singh DidawatLet’s Break Away From These Digital Marketing Stereotypes10 marketers in a meeting room. Big Ideas, the roadmap for 2020, media strategy, etc are being discussed. Somebody proposes "we could do…Mar 29, 2020Mar 29, 2020
Nishant Singh DidawatWhen Aam Aadmi Party Taught The Industry The Effective Use of Digital MarketingSpeaking strictly from a digital marketer’s lens, the Aam Aadmi Party has won the bragging rights in the build-up to the upcoming Delhi…Mar 29, 2020Mar 29, 2020
Nishant Singh DidawatWait it out, Digital Marketeers!I was in a product training in Bangalore last week. The training was primarily focused on user acquisition for apps. It was highly engaging…Mar 29, 2020Mar 29, 2020
Nishant Singh DidawatCOVID-19 is such a Great LevelerAs soon as I turned 15, I stepped out of my hometown Wardha (A small town in East Maharashtra) for education and work. Almost 15 years have…Mar 29, 2020Mar 29, 2020
