BIG things abound
It’s our fascination with the Big
Let’s face it, we as a species are bound to be awed by the big huge things we see around us, be it statues or mountains. Even in reel life, there’s Jurassic park, Godzilla, and more than one film in the marvel universe has that one big bulky character that stands out. Which is why I think Futuregroup has stumbled on a winning formula. 5 days of Maha bachat (Translation: Big Savings in Hindi).
Every year this is a festival which never fails to draw crowds. A day before the Big day I walked into the store and was simply awed and delighted by what I saw. Stacks and stacks of commodities all lined up neatly and nearly touching the ceiling. It was such an add-on to the shopping experience that bigger never felt better than before. And as a consumer I wanted to take home my share of “the Big” as well. It was an amazing experience to say the least. And guess what, every customer wants to take participate in this big festival. Don’t blame this one on consumerism. Even when you are at the base of the pyramids of Giza, all you can think of his scaling to the very top. Its all about “the Big”.
