Customer Feedback: Strategies To Get More Feedback…….

In our blogs over the last few months, we have continuously posted about customer feedback as thats what we all are about. So in between all the informative stuff we keep posting, we still need to reinforce the need to gather feedback and gather it efficiently and hence here we are with some concrete reasons so as to why one should gather feedback and if convinced how to make the most of it. Some primary reasons that you should be well off in gathering customer feedback are:

• Actionable feedback guides better business decisions. Actionable feedback like Fungru’s helps identify the exact bottlenecks promptly. Whether it is decisions about your product or the way you deliver a service, your customers will give you the best advice. They’ll tell you if what you’re doing sucks, and praise you if you’re doing it right.
• Increase customer satisfaction and reduce churn. People do business with people they like, know and trust — by keeping the two-way conversation open, your business can create strong, long-term relationships that provide lifetime revenue. Listening to your customers is one of nine customer retention strategies that are proven to increase customer satisfaction. It shows that you care, and goes a long way to building a healthy business relationship.
• Stop reoccurring problems. Customers will tell you everything as it is. You can use their feedback to quickly and proactively solve the problems that are causing an unhappy customer. Use this feedback to implement systems to stop the problems occurring again and potentially affecting other customers.
• Identify ‘at risk’ customers. By gathering customer feedback you can identify your customers that are not 100% happy. These customers will tell you how they really feel about your company. It is this feedback that is so valuable.
• Discover potential advocates. Customer satisfaction is a key indicator as to how happy a customer is with your company. By gathering customer feedback, you can identify who your happiest customers are, and look to nurture them into raving advocates. Customer advocates are people who will rave about your product or service and recommend it to friends and colleagues. Imagine a world where all your new customers came from business referrals? That world is a reality, providing you know who your advocates are.

Thus, as it has always seemed, gathering customer feedback is not only mandatory, as well as necessary. We will be posting on some proven techniques on getting more customer feedback in our coming chunk of blogs. Till then stay tuned at fungru.