Build Your Business Backwards: The MVP Mindset

Original post can be found here

In the app development industry, we hear the term Minimum Viable Product (MVP) thrown around a lot.

MVP is about making a product (app) with core functionality only; the “must haves” over the “nice to haves”, usually a product needs to hit the market within 8 weeks.

MVP is more than just a way to develop quicker products, MVP is a mindset. A mindset that is commonly found in growth hackers, some marketers but more times than not, absent in entrepreneurs.

To me, marketing makes or breaks good products. So, similar to MVP, I’ve developed the MVMF — a framework to apply before you build your product.

What is the Minimum Viable Marketing Framework (MVMF)

I know it sounds complicated, believe me — it’s not. In Layman terms think of it as a “pre-launch”. A method to determine customer interest before you spend time & money developing your product.

What a business looks like without MVMF

To illustrate what MVMF is, it’s easier to show you what a business without MVMF looks like: