WinZo ✦ Leaderboards

Nitin Bhatnagar
2 min readApr 26


In-Depth case study coming soon…

Problem Statement

Design “Leaderboards” to grow engagement and repeat usage amongst 25 Million+ monthly active users.

About WinZo

WinZO is the largest social gaming and entertainment platform in India.

Launched in early 2018, the Company partners with third-party developers to host games on its own Android and iOS app, where users can enjoy personalized multiplayer gameplay experiences.

The platform is available in 12 languages such as English, Hindi, Gujarati, Marathi, Bengali, and Bhojpuri, with over 100 million registered users. The WinZO platform facilitates over 4 billion micro-transactions per month across a portfolio of 100+ games.

WinZO is focused on building an enthusiastic community of gamers and gaming influencers in Tier 2–5 cities in India. The Company envisions a future where the WinZO platform can deliver a culturally relevant and enjoyable experience in the Indian gaming ecosystem, monetized through a unique micro-transaction model.

Investors- Griffin Gaming Partners, Kalaari Capital, Makers Fund, Courtside Ventures, Steve Pagliuca- Co-Chairman, Bain Capital and Co-owners of NBA team Boston Celtics.


Game level and format level discovery of leaderboard

Format and Game levelDiscovery of Leaderboard


Users can find Leaderboards that they’re already a part of, as well as ones they can participate in.

Baazi, World War and fantasy are different types of game formats on WinZo (more on that later).

Live Leaderboard




Nitin Bhatnagar