I don’t think that private companies like Numerai*, Brave or Kik selling genuine usage-tokens should be accountable on how they use the proceeds of their token sales. Just like nobody demand accountability from supermarkets for their discount coupons, airlines for their air miles or credit cards for their loyalty points.
Projects structured like non-profit foundations are different matter, but most of them are reverse mergers (reverse IPOs) in disguise, like for example reverse IPO of private US corporation Dynamic Ledger Solutions, Inc. (DLS) into Swiss-based Tezos Stiftung.
The middle ground are companies like Blockstack or Protocol Labs who are running genuine open source projects and planning to issue real usage-tokens for them. This type of projects usually have clear separation between a for-profit private company and an affiliated open-source software protocol/network. Projects like these can voluntarily disclose their use of funds to the community, but I don’t think they are required to do so.
*) Numerai technically just generated tokens, not sold them — but they “premined” NMR tokens and still have the ability to “mine” up to 25M tokens in total supply.
