Announcing Shrug Capital

A tweet turned into a $3M venture fund

Niv Dror
Niv Dror
Apr 16, 2018 · 2 min read
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I’ve always wanted to be a VC, but I never considered raising my own fund. That was for experienced angel investors and founders, and I fit neither of those categories, so I never thought it would be possible.

Until one night, when I took the first step to raising a venture fund:

The replies to a tweet about naming a fund after my tattoo made me think of the idea as more than just Twitter content, and I stayed up all night putting together the first deck for Shrug Capital.

Shrug Capital

Shrug Capital is a $3M consumer focused Angel Fund, backed by some of the best angels, VCs, and entrepreneurs around. I don’t have a typical investment thesis, but this is how I’ve made investment decisions for every company I’ve committed to invest in, and the 10 companies the fund has backed so far:

Shrug Capital invests in startups and founders that I’m so excited about, I could talk about them to a non-tech audience for more than an hour.

The “non-tech audience” is an extra filter that I think is important for consumer startups.

Throughout the process of raising the fund, I never really considered doing this full time. I joined companies, I wasn’t a founder and I never wanted to become one — until I realized that I’ve already started something, and it was what I wanted to be spending my time on.

Last week, I shared the news with my limited partners:

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It’s been an incredible past few months! I’m excited to be working with so many great founders, and thankful to all the people who have been supporting me on this journey. I am being mentored by some of best investors and entrepreneurs — people I’ve looked up to and went to see at conferences are now a phone call away, and it all kind of just happened.

I’ll share more of what I learned from reaching out to ~120 people and how I ended up with 73 LPs in a separate post about the fundraising process. A very special thank you to Cyan Banister, who has made all of this possible.

To date, the fund has invested in: 🐼, ⚡️, 🧠, 💚, 👟, 🌊, 🍭, 💡, 🦔, 👧🏻

You can learn more about them at:

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