Announcing Shrug Capital

A tweet turned into a $3M venture fund

Shrug Capital

Shrug Capital is a $3M consumer focused Angel Fund, backed by some of the best angels, VCs, and entrepreneurs around. I don’t have a typical investment thesis, but this is how I’ve made investment decisions for every company I’ve committed to invest in, and the 10 companies the fund has backed so far:

Shrug Capital invests in startups and founders that I’m so excited about, I could talk about them to a non-tech audience for more than an hour.

The “non-tech audience” is an extra filter that I think is important for consumer startups.

All-in on Shrug Capital

Throughout the process of raising the fund, I never really considered doing this full time. I joined companies, I wasn’t a founder and I never wanted to become one — until I realized that I’ve already started something, and it was what I wanted to be spending my time on.

Thank You

It’s been an incredible past few months! I’m excited to be working with so many great founders, and thankful to all the people who have been supporting me on this journey. I am being mentored by some of best investors and entrepreneurs — people I’ve looked up to and went to see at conferences are now a phone call away, and it all kind of just happened.

--

--

I tweet about Startups, VC, and MUFC. All your tweets are my favorite. @Nivo0o0

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Niv Dror

I tweet about Startups, VC, and MUFC. All your tweets are my favorite. @Nivo0o0